“Stronger” originated from Riky's final tweet, “I'll return a stronger man”. By extracting the word “stronger”, we encapsulated the core message of the campaign. To ensure authenticity to Riky's essence and South African street culture, we collaborated with a local artist to commission a graffiti tag featuring the word “stronger”. This unique artwork servesas an original piece that resonates across our platforms and creative executions, immersing the campaign in an unmistakably genuine and culturally relevant aesthetic.

“Stronger” originated from Riky's final tweet, “I'll return a stronger man”. By extracting the word “stronger”, we encapsulated the core message of the campaign. To ensure authenticity to Riky's essence and South African street culture, we collaborated with a local artist to commission a graffiti tag featuring the word “stronger”. This unique artwork servesas an original piece that resonates across our platforms and creative executions, immersing the campaign in an unmistakably genuine and culturally relevant aesthetic.

“Stronger” originated from Riky's final tweet, “I'll return a stronger man”. By extracting the word “stronger”, we encapsulated the core message of the campaign. To ensure authenticity to Riky's essence and South African street culture, we collaborated with a local artist to commission a graffiti tag featuring the word “stronger”. This unique artwork servesas an original piece that resonates across our platforms and creative executions, immersing the campaign in an unmistakably genuine and culturally relevant aesthetic.